Abstract

bildwechsel is one of the most prolific and longstanding video collectives established in Europe within the framework of the women’s movement. Founded in 1979 by students of the Hamburg College of Fine Arts, in 1986 the group became an umbrella organization with activities and agents spread all over Europe and the world sharing a common infrastructure. The purpose of bildwechsel is to strengthen women’s presence in the audiovisual media and to advance feminist and queer art. The group has been pursuing its mandate initially through local workshops and exhibitions, then through archival practices and programming activities promoted on the organization’s website. This article examines bildwechsel as an example of women’s ability to maintain a niche presence within the European and the world art scene since the late 1970s via grassroots globalized practices, from within a theoretical framework drawing on transnational feminism and new media theory.