Abstract

This chapter highlights the significance of creativity, innovation and collaboration in the development of sustainable solutions; and the role and mindset of the eco and social entrepreneur in enterprise and entrepreneurship education. Several research questions are posed: what is the history of CSR in Brazil? What current CSR issues are being faced in Brazil? Can tools such as the UN SDGs provide a way of bridging any gaps in CSR provision? What implications are there for ecosystem development in support of CSR? The methodology is thus based on literature review, case analysis, and conceptual overview focussing on instrumental approaches. The chapter concludes that ecosystems need to evolve to ensure that Higher Education Institutions develop and support the necessary eco and social entrepreneurial mindsets needed for sustainable innovation.