Abstract

There has been increasing interest in the attributes of successful entrepreneurs. Increasingly, too, research on entrepreneurship has focused on the identification of personality traits conducive to entrepreneurial success. The present study moves away from predicting entrepreneurial success and instead focuses on exploring and describing the personality traits of a successful entrepreneur, namely Steve Jobs. A psychobiographical case study design and qualitative approach were employed to explore the extent to which Steve Jobs displayed the personality traits identified by Rauch and Frese. Data collection and analysis were guided by three linked sub-processes proposed by Miles and Huberman, which include data reduction, data display and conclusion drawing and verification. The findings of this study show that, over the course of the subject’s life, the personality traits identified by Rauch and Frese as conducive to successful engagement in entrepreneurial activities were displayed, namely need for achievement, risk-taking, innovativeness, autonomy, internal locus of control, and self-efficacy. In so far as it can be argued that these personality traits inherently predisposed Steve Jobs to achieve the success he displayed as an entrepreneur, the findings of this study affirm the relevance of the personality trait perspective in describing and understanding the life course of successful entrepreneurs.