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Theory of the Gimmick: Aesthetic Judgment and Capitalist Form
Cambridge, Massachusetts: Harvard University Press (2020)
Abstract
Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.
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Citations of this work
The Work of Art in the Age of Transmedia Production (With Regards to Walter Benjamin).Daniel Worden - 2023 - Angelaki 28 (5):56-77.
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