Brand image cafe X: Cermin kepuasan konsumen

Phronesis (Misc) 11 (1) (2012)

Abstract
The purpose of this research is to describe the brand image and consumer satisfaction of X Cafe. In addition, this research also describes the difference brand image perceived by satisfied customers and unsatisfied customers.  Subject of this research contained 100 persons which included male and female. The data was analyzed using multivariate method with support from SPSS. The result of this research shows that the average score of X Cafe customer satisfaction is under satisfied score due to some unfulfilled hopes toward X Cafe.  The brand images perceived by X Café customers who feel satisfied are quiet ambience, good quality drinks, and relaxing place. On the contrary, the brand images perceived by unsatisfied customers are crowded ambience, expensive, and place for reading free newspaper and magazine
Keywords No keywords specified (fix it)
Categories (categorize this paper)
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Translate to english
Revision history

Download options

Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 47,330
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

No references found.

Add more references

Citations of this work BETA

No citations found.

Add more citations

Similar books and articles

Analytics

Added to PP index
2013-12-01

Total views
4 ( #1,148,636 of 2,291,064 )

Recent downloads (6 months)
1 ( #832,027 of 2,291,064 )

How can I increase my downloads?

Downloads

My notes

Sign in to use this feature