Abstract

As highlighted by the last IPCC report on climate change (IPCC 2022), in addition to mitigation strategies relying on technological innovation and national and international policies, a relevant way to deal with the climate crisis is through personal behaviours such as shifting to sustainable diets. Despite being described as strategies relying on individual choices, however, the need for a global dietary change is hindered by some common narratives about food that have a relevant social dimension. Among them, the most entrenched and troublesome are those related to the idea of «freedom of choice» or «consumer autonomy» (Korthals 2004; Kaplan 2019), which have at their core the idea that humans should always be free to choose their foods. The realisation of a shift from the actual diets, which in developed countries has an extremely high environmental impact, to more sustainable ones, helpful in reaching mitigation targets, seems therefore to require an examination and change in the collective stories we tell about food and, especially, an adjustment of those “freedom narratives” about our relationships with it. In this paper I first suggest that freedom narratives are misleading because the right to food choice is conflated with the right to adequate (quantity and quality of) food. Then, I show that freedom narratives are too narrow because they imply a too narrow view of human rights and lack contextual depth. Novel narratives about food should therefore be broader and should offer deeper knowledge about the relationships between humans, food and the environment. In the frame of these novel, wider stories about food, individual shifts toward sustainable lifestyles will be easier, and these achievements might be able to benefit both climate change mitigation and adaptation.