Abstract

In this article we outline two different ways of ‘seeing’ autonomous driving (AD) cars. The first corresponds with the technological innovation narrative, published in online industry, policy, business and other news contexts, that pitches AD cars as the solution to societal problems, and urges users to trust and accept them so that such benefits can be accrued. The second is a narrative of everyday improvisation, which was visualized through our video ethnography and participant mapping exercises. Our research, undertaken in Sweden, involved possible future everyday users of AD cars. We argue for a research and intervention agenda that examines how the visual narration of how AD cars might participate in human futures, could be shifted to create new modes of trust and reassurance for publics.