Sign and Meaning: A Semiotic Approach to Communication

Journal for Communication and Culture 1 (1):20-29 (2011)
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Abstract

In the following paper we will analyze the theoretical assumptions regarding semiotics and communication, with the intention of outlining the productive tension installed between them. We shall frame the semiotic discourse and show that, although it seems to be limited by its linguistic options or by the objects that defy logocentrism (e.g., images), the domain of signs leads to the symbolic space of communication. According to the information theory, semiotics, being centered on message and code, will follow the same route that communication does, towards some intersubjective, contextual, social and pragmatic variables.

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