Abstract

The focus of this paper lies in the unconscious solidification of capitalist ideology through Lacanian understanding of subjectivity. The analysis intervenes in the ideological fantasy and its inherent antagonisms in order to analyse the way capitalist ideology strives to fill or repress these ruptures in the socio-symbolic edifice. It points to the mode of proliferation of certain objects, which the fantasy puts in the position where they can function as objects of desire, covering the cracks in the socio-symbolic order by filling their own lack. Furthermore, I focus on the establishment and signification of meaning within the capitalist matrix as well as its dialectical overlap with the objects proliferated by the socio-economic system in question. Such simultaneous fusion of lack and excess creates ideological enjoyment and solidifies capitalist ideology in the subject’s fantasy construction. Here lies the strength of capitalist ideology and its appropriation of even some social phenomena into consumerist categories. It is therefore vital to understand how ideology manages to fix its core of enjoyment through a dialectical overlap of meaning and objects to produce a totalized experience of reality. In itself, this already points to the much neglected Lacanian discourse of the Capitalist, revealing how the daily reality of subjects is driven by unconscious fantasy in its dogmatic ideological circle. It also hints to the homology between Lacan's surplus- jouissance and Marx's surplus-value.