Abstract

Written to help social psychologists get out of the ivory tower, the author reconnects social psychology, the culture of everyday life, and the structures of society by analyzing theory and research on questions of self, social interaction, and personal relations. He uses Marxist notions of commodity fetishism, exploitation, and alienation to explain how social psychology must take into account the effects of systems such as capitalism and socialism. Annotation copyright by Book News, Inc., Portland, OR.