This article discusses different theoretical and methodological approaches in the humanities and social sciences which strive to analyse and understand, interpret and explain texts and discourses in systematic, qualitative ways. After reviewing some of the salient theories in the social sciences, I argue that critical discourse studies require a ‘trichotomy’ consisting of explanation, interpretation and critique. Other approaches such as Ricoeur’s ‘hermeneutic arc’ seem to neglect important structural and material dimensions of context as well as critical self-reflection. Moreover, I argue (...) that much intuitive and non-transparent speculation in Hermeneutics might be transcended if more historical, cultural, linguistic and philological knowledges would be systematically and explicitly integrated into the analysis of text and discourse, in a retroductable manner. The latter possibility is illustrated by applying an interdisciplinary framework to some brief examples. (shrink)

ABSTRACTIn 2013, the British right-wing tabloid Daily Mail triggered a fierce controversy, focused on antisemitism and patriotism/nationalism. It was sparked by the publication of an article on the British economist Ralph Miliband with the provocative headline ‘The man who hated Britain’. The lead refers to Ed Miliband, then leader of the British Labour Party: ‘Ed Miliband’s pledge to bring back socialism is homage to his Marxist father. So what did Miliband Snr really believe in? The answer should disturb everyone who (...) loves this country’. In this paper, we analyse how Ralph Miliband is discursively constructed as a dangerous ‘Other’ and subsequently politically instrumentalised in a campaign against his son, Ed Miliband. We focus on how a particular concept of national unity is constructed with reference to the stereotype of the ‘disloyal, intellectual, international Jew’. This figure emerges as the ‘Iudeus ex machina’ in the scenario of impending doom in order, we assume, to distract attention from structural issues facing British society and economy. In our analysis we tackle the complex interdependencies of – mostly coded – antisemitic and nationalist rhetoric with the help of an interdisciplinary framework that integrates approaches to antisemitism, nationalism, media studies, and critical discourse studies, and related methodologies. (shrink)

The article analyses presuppositions in higher education policy documents of the OECD and the European Union from the point of view of their persuasiveness. Presuppositions set the assumed common ground, which in turn sets the frame of interpretation of texts. However, by presenting something as common ground, presuppositions also shape our views of the reality. Used in this way, presuppositions can be used to present contested views, which would be open to criticism if they were asserted explicitly. The analysis does (...) not evaluate the actual success of persuasion, but rather how policy documents are construed in a persuasive way. (shrink)

France and New Caledonia are currently involved in an ongoing debate surrounding the independence of the latter from the former that will lead to referenda in 2018–2022. The main stakeholders in the negotiation process are France, the Caldoche population of the island agglomeration and its Kanak inhabitants. Most critical discourse studies analyse texts as expressions of power entrenched in monologues. In this paper, however, the debate between the social actors is seen as a plurilogue. The study argues that the dominant (...) interactants propagate a rhetoric of unity and homogeneity, aiming to further marginalise the Kanak people and other minority groups in New Caledonian society by rendering them invisible. It further argues that the French political power aims to persuade the other groups to accept the reality of a common destiny as a given truth. The paper combines Systemic Functional Linguistics and Pragma-dialectics, and incorporates postcolonial and poststructuralist perspectives into a critical study of discourse samples, taken from a larger corpus of French data, across various genres and registers. The analysis reveals that the French rhetoric of unity is built upon Republican principles inherent to neo-colonialist ideology. It also shows that the French rhetoric is being reproduced by local settler interactants, based on values that pertain to Caldoche nationalist ideology. Both French and Caldoche ideologies are in discord with Kanak socialist ideology. By exposing the existing power inequalities the study does not only contribute to defending the Kanak minority discourse, but also emphasises the rights for recognition and self-determination of the Kanak indigenous people of New Caledonia. (shrink)

This paper is concerned with the concept of ‘presupposition’, specifically as it is applied in critical approaches to discourse analysis such as Critical Discourse Analysis or Societal Pragmatics, and proposes a systematisation of a socio-cognitive approach to the concept. Presupposition analysis is crucial for uncovering naturalised ideologies underlying discourse, and examining manipulative functions of discourse, especially strategies making it socially or cognitively harder to challenge ideological assumptions. However, the way presupposition is analysed in current critical discourse analysis is not methodologically (...) consistent and not necessarily theoretically consistent with an understanding of discourse as socio-cognitively grounded social practice. I demonstrate this through a brief overview of the two main current approaches to presupposition in discourse analysis – the truth conditional and the socio-cognitive one. I propose examining presupposition on different levels of analysis, ranging from lexical-item triggered presuppositions to discourse presuppositions and mutually presupposed pragmatic competence. (shrink)

ABSTRACTThis article offers a Critical Discourse Analysis of an episode of the reality TV show Tia & Tamera. A symbolic interactionist frame provides a lens for focusing on how social interactions impact the ways in which meanings of race are constructed around the topic of biraciality, while critical race theory facilitates an understanding of this construction on a macro-level. Conversations between the biracial title characters and their family and friends comprise the data corpus considered for analysis. Three notable themes emerge (...) from the discourses observed: race talk is avoided; racial understanding varies in public and private contexts; and realities of racial self-concepts based upon past experiences shape expectations of future racial self-concepts. Each theme provides insight into how and why the title character engages in discourse work that serves to establish the racial identity of her yet unborn son within the context of a societal structure that leaves her without a range of choices for how to do so. (shrink)

In this paper I focus on the fallacy known as Complex Question or Many Questions. After a brief introduction, in Sect. 2 I highlight its pragmatic dimension, and in Sect. 3 its dialectical dimension. In Sect. 4 I present two accounts of this fallacy developed in argumentation theory, Douglas Walton’s and the Pragma-Dialectics’, which have resources to capture both its pragmatic and its dialectical nature. However, these accounts are unsatisfactory for various reasons. In Sect. 5 I focus on the pragmatic (...) dimension of the fallacy and I suggest amendments to the accounts mentioned drawing on the study of the phenomenon of presupposition in theoretical pragmatics. I argue that the central notion in the definition of the fallacy is that of an informative presupposition. In Sect. 6 I focus on the dialectical dimension of the fallacy. This dimension needs to be explicitly acknowledged in the definition of the fallacy in order to distinguish it from a different, non-dialectical, fallacious argumentative move involving presuppositions. (shrink)

This article explores verbal and visual language use in Zimbabwean contraceptive promotional brochures distributed from the early to mid-1980s. Drawing on recent work in critical discourse analysis of text and visual design, the article uses multimodal discourse analysis and draws from Halliday’s Systemic Functional Grammar’s transitivity analysis to analyze family planning pamphlets, focusing on the discursive construction of women as contraceptive users. The article argues that the salience of the language of risk and vulnerability, which is textually and visually deployed (...) throughout the pamphlets, discursively constructs risk as a feature of unequal power relations. The article further argues that underlying the overarching discourse on risk are multiple ‘silences’ that discursively construct an ideological difference consisting of oppositional binaries between ‘us’ and ‘them’ in terms of power relations. The differentiation of social groups reflects ‘hidden’ social inequalities in the text and visual images. (shrink)

As a way of comparing qualitative and quantitative approaches to critical discourse analysis, two analysts independently examined similar datasets of newspaper articles in order to address the research question ‘How are different types of men represented in the British press?’. One analyst used a 41.5 million word corpus of articles, while the other focused on a down-sampled set of 51 articles from the same corpus. The two ensuing research reports were then critically compared in order to elicit shared and unique (...) findings and to highlight strengths and weaknesses between the two approaches. This article concludes that an effective form of CDA would be one where different forms of researcher expertise are carried out as separate components of a larger project, then combined as a way of triangulation. (shrink)

This article aims to unveil how male identities are constructed in a corpus of male toiletry TV ads through a pragmatic and multimodal analysis of a set of implicit assumptions conveyed about the male participants in the ads. The validity of these assumptions is first empirically tested with a group of 10 male informants and then those implied meanings are bundled into thematic cores for their qualitative and quantitative description. Findings reveal that these ads still rely on stereotypical constructs and (...) traditional discourses of what it takes to be a man. For example, men are invited to consume grooming products but reminded to do it the men’s way. Men are also reminded of their sexual power to seduce and attract women with the aid of the product. Likewise, by portraying male ad personae in traditional manly activities while emphasizing their toughness and body strength, or their resourcefulness when faced with challenging situations, the ads portray a rather skewed view of contemporary men, which fails to take into account the myriad roles a modern man can play in contemporary societies. (shrink)

This work studies manipulative use of language that can be called “deliberate failure of communication”; I characterize this kind of manipulation and show that it can be found in the discourse of marketing experts and legal professionals. Relying on relevance theory, I show that manipulation of this kind takes advantage of what van Dijk calls the “context model” of the addressees. I exemplify two ways in which the context models of some of the discourse’s participants might be misused in order (...) to manipulate them. One way is exemplified by a text from an advertisement, the other by a text from a criminal court file. I propose, finally, that the analysis supports van Dijk’s view that social, discursive, and epistemic inequalities reproduce one another in a kind of vicious circle. It suggests, in van Dijk’s terms, that manipulation by deliberate failure of communication is a discriminatory use of language employed by elite groups in order to reproduce their social power. (shrink)