Abstract

ABSTRACTNational cultures are often described as if they were homogeneous in spite of notable regional differences. As one example, there are significant differences between two distinct regions of the United States, Hawaii and Florida. This study provides a platform to exemplify a more regionally aware position for cultural and ethics research. Using select Hofstede cultural dimensions, regional differences were found in relation to both collectivism/individualism and uncertainty avoidance. The Hawaii sample had higher levels of collectivism and uncertainty avoidance, demonstrating unique regional‐cultural patterns within the United States. Regional samples were examined for potential differences in their general perception of what constitutes ethical business practice. While honesty appeared as a key trait across samples, significant differences emerged in the magnitude of importance between samples for integrity and loyalty