Abstract

In the article various means that are used for creating the image of Elizabeth II are studied. The choice of the subject matter for the analysis is determined by the interest to the British royal family. The author considers various definitions of the concept ‘image‘ and analyzes its characteristic features. It is noted that image can be positive and negative, controlled and uncontrolled, desired and actual. The image helps to show particular traits of a personality. It is based on the person’s appearance, his or her manners, hobbies, interests, speech peculiarities. It is known that such factors as family environment, sports, pets and hobbies play a great role in the creation of the image. There are the following aspects of the image: professional, social and portrait. Special attention is paid to verbal and non-verbal means of creating an image. The main lexical, phonetic and stylistic characteristic features of the monarch’s Christmas Broadcasts have been singled out. A positive image of the monarch is created with the help of verbal and nonverbal means. The Queen’s public addresses and Christmas broadcasts may serve as an example of verbal means used for image creation. Patriotism, sense of duty, loyalty to traditions, adherence to the rules of Royal etiquette is evident in the communicative behavior of the Queen. It is noted that public addresses play a certain role in the creation of a positive image of the English Queen