Abstract
Consumer economies of late capitalist societies have come to be dominated by a powerful cultural narrative of the successful life. Success has increasingly been defined in terms of material attainment, the achievement of status and what might be described, in popular language, as the pursuit of the ‘snazzy life’. This model of what constitutes ‘the good life’ avoids recognizing the shadow that haunts such narratives; namely the possibility that one may not succeed and as a result be deemed a failure. This paper suggests that engaging with the often neglected theme of failure enables a contemporary feminist theology of loss to emerge; a theology that helps, moreover, to shape richer understandings of what it might mean to live a ‘good’ life.