Journal of Business Ethics 33 (4):271 - 286 (2001)
|Abstract||This paper examines the need for standards to resolve ethical conflicts related to qualitative, on-line research. Practitioners working in the area of qualitative research gauged the breadth and depth of this need. Those practitioners identified several key ethical issues associated with qualitative on-line research, and felt that there should be a common ethics code to cover issues related to Internet research. They also identified challenges associated with the profession's acceptance of a unified code. The paper concludes by offering guidance in developing and implementing such a code.|
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