Abstract

This article provides an account of the ethical issues that arise when digital technologies and online spaces are structured by Big Data algorithms. We show that although the uses of Big Data may be new, traditional theological and ethical categories are still applicable, including “the sins of the fathers” from hamartiology and the scholastic concept of haecceity. Using these resources, we map the overall ecosystem in which digital technologies are developed and used, identifying the relationships between the individuals and organizations involved. We show how these relationships are often characterized by various kinds of harm. We then argue for a reorientation of the tech ecosystem toward co‐liberation—and ultimately, joy.