The Unobserved Heterogeneneous Influence of Gamification and Novelty-Seeking Traits on Consumers’ Repurchase Intention in the Omnichannel Retailing

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Frontiers in Psychology 11 (2020)
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10.3389/fpsyg.2020.01664

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Level of aspiration in response to a prearranged sequence of scores.J. W. Gardner - 1939 - Journal of Experimental Psychology 25 (6):601.

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