Abstract

Recently, Street View has come under public scrutiny due to its apparent disregard for personal privacy. Indeed, individuals should have the right to censor personal information -- prior to its public disclosure - and Street View-like services do seem to call this fundamental right into question. As the issue stands, Street View technology provides a useful service that allows for quick and easy access to most places within the vicinity of a main public road. In response to the public outcry against Street View, which is deemed by some an invasion of privacy, Google has made attempts to improve its privacy policy regarding Street View. Google's aim is to provide "valuable services... that reflect strong privacy standards and practices". So far, it has fallen short of its objective, experiencing dramatic failures that threaten the privacy of its customers. Fortunately, it has attempted to respond to public opinion. Thus, although Street View's current violations are relatively minor, such infringements demand an adequate response, or else the predicament will inevitably worsen. Certain violations must be appropriately redressed and reforms made to prevent both future privacy violations and an escalation of the risk inherent in the services provided by Google. If not, dangerous precedents may be set that will ultimately prove detrimental to individuals' privacy rights. Nevertheless, while limits must be placed on these new services, these services cannot be restricted to the extent that they are in effect rejected. To do so would impede progress. Therefore, the ultimate goal should be to ensure the creation of a service that is compatible with the privacy requirements of the general public. No individual's complaints can be ignored; the violation of one person's rights endangers the rights of all. Moreover, to allow the incorporation of new technology without any limitations would be sheer folly. Advances in technology make greater social responsibility an absolute necessity. Society must strive to ensure that new services promote the welfare of all by setting adequate regulations and actively upholding an individual's fundamental right to privacy. Thus, although there is no denying the benefits that these new services provide, a careful balance must be struck between convenience and privacy.