Abstract

The article is dedicated to the phenomenon of designing future in the paradigm of objective reality. Based on the I. Prigozhin’s conclusions on the process of coherence of separate parts into a whole through the establishment of a common development pace of subsystems and the idea of constructivism that a person comprehends social reality through construction, one of the ways of the process of designing the future via its construction by the “extended self” is described. The concept of “the image of the thing” is analyzed as a tool with which the future is constructed in the space of actual objectivity with elusive meanings. It is shown that in everyday reality we deal with “things in motion” - the moment when a thing exists simultaneously in offline and online environments as a kind of impersonal object that does not have an owner. The mechanism of occurrence of the “metronome effect” in the processes of designing the future is revealed. It is proved that the peculiarity of modern reality lies in the endless variability of the images of the future in the space of impersonal objectivity, when the images of things “without an owner” become a tool for constructing the future. For the first time the article reflects on the essence of digital extensions of a person (extended self) in interaction through images of things as “things-in-motion”, which defines a new sociality and suggests a different view of the processes of communication in social networks. It is revealed that the two conditions in the processes of online communications: “being in touch” and “objectivity of consumption” allow us to explain the essence of the processes of designing the future with the key role of the “extended self”. It is concluded that leveling the boundaries between “public” and “personal” in online communications is an innovation in the processes of constructing images of the future, which today has become part of its awareness processes and thus triggers the emergence of the phenomenon of designing the future.