Abstract

The content of Chinese folk paintings by nongminhua is based on morality and national philosophy, which can inspire and raise the morale of citizens. This type of incentive differs from agitation and advertising in the usual sense of these concepts. This is a form of complex artistic expression combining symbolic lyrics and philosophical reflections, which has in its arsenal methods of active stimulation aimed at gaining the trust of the audience and expanding the coverage of propaganda activities. The object of this study is the Chinese folk paintings of nongminhua, and the subject is their educational and propaganda functions. The pictorial language of Chinese folk painting with a clearly defined theme, rich illustrative language, features of mass art, as well as its inherent tendency to widespread distribution distinguishes nongminhua from other art forms. All these differences inevitably become the reason for a completely different, unique force of social impact of folk paintings. The main conclusion of the study is that the simplicity of creating folk paintings, their inherent features of information dissemination and cultural functions have led to a wide range of their existence at different stages of China's social development. Brightness and visibility made the nongminhua understandable to the general population, determined their effectiveness in the implementation of educational and propaganda functions.