Abstract

On the surface, the world of fashion may seem like a utopia: the glamour, the ability to purchase confidence and performance, giving people the freedom of self-expression. However, many of us are masked from the dystopia that drives this industry. The business models of fast fashion often thrive on exploiting land and people, through supply chains that are as opaque as offshore banking scandals, with many middlemen and much finger- pointing. The way clothing is consumed is much like a subscription model, with consumers paying low costs more frequently, rather than investing a large amount into a long-lasting garment. This all results in poor-quality and -performance clothing, excessive waste of...