Abstract

The study aimed to identify the reality of innovative marketing for graduates registered with the Ministry of Labor in the southern Palestinian governorates. The study used the analytical descriptive approach. A structured questionnaire was used to collect data that contribute to achieving the study objectives. The study population consists of university graduates registered with the Ministry of Labor in the southern Palestinian governorates. And the random sample was used to collect the data, as the sample reached (388) graduates who responded to filling out the questionnaire. The results of the study showed that the overall estimate for innovative marketing for university graduates came with a low degree, with a relative weight of (50.90%), and that the order of areas for innovative marketing for university graduates was as follows: (innovation in the field of personnel, innovation in promotion, innovation in distribution, innovation in service, innovation in pricing). The study presented a set of recommendations, the most important of which are: the need to use innovative methods in promoting the issue of graduates to stakeholders from various institutions, in addition to the need to adopt specific prices for work in a way that is appropriate to the general economic situation, and the need to provide new and innovative services to employees, and to enhance communication with graduates through the implementation of meetings Periodicals and workshops.