Abstract

Current research in artificial intelligence (AI) sheds light on algorithmic bias embedded in AI systems. The underrepresentation of women in the AI design sector of the tech industry, as well as in training datasets, results in technological products that encode gender bias, reinforce stereotypes and reproduce normative notions of gender and femininity. Biased behaviour is notably reflected in anthropomorphic AI systems, such as personal intelligent assistants (PIAs) and chatbots, that are usually feminized through various design parameters, such as names, voices and traits. Gendering of AI entities, however, is often reduced to the encoding of stereotypical behavioural patterns that perpetuate normative assumptions about the role of women in society. The impact of this behaviour on social life increases, as human-to-(anthropomorphic)machine interactions are mirrored in human-to-human social interactions. This article presents current critical research on AI bias, focusing on anthropomorphic systems. Moreover, it discusses the significance of women’s engagement in AI design and programming, by presenting selected case studies of contemporary female media artists and designers. Finally, it suggests that women, through their creative practice, provide feminist and critical approaches to AI design which are essential for imagining alternative, inclusive, ethic and de-biased futures for anthropomorphic AIs.