Three other motivational factors

Behavioral and Brain Sciences 28 (5):651-652 (2005)
Ainslie uses his hyperbolic discount model to explain a dazzling array of puzzling motivational phenomena. In so doing, he assumes that the motivational force of a given option at a given time is directly proportional to its discount-adjusted reward as assessed at that time. He overlooks three other factors which, independently of the perceived reward, can affect motivational force.
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DOI 10.1017/S0140525X0523011X
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