Abstract

At the outset, I would like to clarify that Indian philosophy does not seek image-management. In the same breath, I would like to assert that it does contribute substantially to all branches of management. The role is too vast but here I have confined myself to a recent branch of management and it is image management. Similarly, I have focused here only on Vivekananda though it is possible to bring out the contribution of other thinkers as well. In the age of globalization new concepts are emerging rapidly. Some of these concepts are related to individual development. So here I propose to consider how Vivekananda’s life and philosophy leads to personality development and teaches lessons in Image management. Let us begin with the definition of man­agement. Management is what management does. So a manager is one who manages something for better result. So there is need to develop good manager through his image management. So I think that through the lessons we learn from Swami Vivekananda’s life and philosophy, the manager’s image gets developed which helps him a long way. Through certain virtues like confidence, patience, concentration, positive thinking, fearlessness, considering problems as opportunity, decision-making, modernity, and truth. So “It is time to Arise! Awake; stop not till the goal is reached”. In short on every stage everyone is working as manager, leader. For that image management is essential for one and all. We are enriched by reading Swami Vivekananda’s life and philosophy. To succeed we need to emulate Swami Vivekananda. Unless we hearken unto his words of advice and wisdom, hope and inspiration, we can neither prosper individually nor achieve collective progress. His life and teachings are our last hope, our last refuge. I have made here a humble attempt to show its relevance in image management.