Authors
Luciano Floridi
Oxford University
Abstract
In written and spoken communications, metaphors are often used as an aid to help convey abstract or less tangible concepts. However, the benefits of using visual metaphors in visualization have so far been inconclusive. In this work, we report an empirical study to evaluate hypotheses that visual metaphors may aid memorization, visual search and concept comprehension. One major departure from previous metaphor-related experiments in the literature is that we make use of a dual-task methodology in our experiment. This design offers an abstraction of typical situations where viewers do not have their full attention focused on visualization (e.g., in meetings and classes). The use of the secondary task introduces “divided attention”, and makes the effects of visual metaphors more observable. In addition, it also serves as additional masking in memory-based trials. The results of this study show that visual metaphors can help participants better remember the information depicted in visualization. On the other hand, visual metaphors can have a negative impact on the speed of visual search. The results also show a complex pattern as to the benefits of visual metaphors in helping participants grasp key concepts from visualization.
Keywords Visual metaphors  Icons  Cognition  Working memory  Long-term memory  Visual search  Evaluation
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References found in this work BETA

The Contemporary Theory of Metaphor.George Lakoff - 1993 - In Andrew Ortony (ed.), Metaphor and Thought. Cambridge University Press. pp. 202-251.
Short-Term Retention of Individual Verbal Items.Lloyd Peterson & Margaret Jean Peterson - 1959 - Journal of Experimental Psychology 58 (3):193.
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Why Metaphors Are Necessary and Not Just Nice.Andrew Ortony - 1975 - Educational Theory 25 (1):45-53.

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