The advertising industry's defense of its first amendment rights

Journal of Mass Media Ethics 8 (1):5 – 16 (1993)
Advertising spokespersons have been defending their industry against tobacco and alcohol advertising bans by claiming the bans will do no good. In mature categories, they say advertising does not attract new users, but merely causes people to switch brands. This article contends that such an argument is based on legal pragmatism and will eventually fail because the public does not believe it. It suggests an ethical defense based on the public's right to know.
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DOI 10.1207/s15327728jmme0801_1
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References found in this work BETA
John Stuart Mill (2009). On Liberty. In Steven M. Cahn (ed.), Philosophical Quarterly. Oxford University Press. pp. 519-522.
Michael Schudson (1985). Advertising, the Uneasy Persuasion. Journal of Business Ethics 4 (4):226-238.

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