Abstract

Abstract: Numerous scholars have claimed that positive ethical traits such as virtues are important in human psychology and behavior. Psychologists have begun to test these claims. The scores of studies on virtue do not yet constitute a mature science of virtue because of unresolved theoretical and methods challenges. In this article, we addressed those challenges by clarifying how virtue research relates to prosocial behavior, positive psychology, and personality psychology and does not run afoul of the fact–value distinction. We propose the STRIVE-4 model of virtue to help resolve the theoretical and methodical problems, unify extant research, and fruitfully guide future research.___________** For PDF you can email: bradcokelet [at] ku [dot] edu **