Abstract

The modern world, described by theorists of various fields as being subject to a continuous secularization process, is increasingly being perceived as the keeper of a mythical fund. The anthropological analysis of modernity invites to a new way of discussing and using myth, ritual, the sacred, religion in order to describe a significant modern experience. This experience typical to the modern man is mediated, and often even created by the mass media. Such an experience would not be perceptible outside the lay context of the modern world, characterized by the presence of a weak transcendence. This favors the development of a mass culture, with various subcultures, as well as various professional cultures, in which a search for authenticity opens a wide space for the cohabitation of traditional religions and the weak forms of experience and manifestation of the sacred. In order to have this discussion I have chosen one of the most representative Romanian authors in the field of mass media anthropology. His analyses persuade us that the mass media is, among others, an instrument of symbolic construction of reality, and plays in the modern society the same part that myth used to play in traditional societies