The opportunity cost model: Automaticity, individual differences, and self-control resources

Behavioral and Brain Sciences 36 (6):687-688 (2013)
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Abstract

I contend that Kurzban et al.'s model is silent on three issues. First, the extent to which opportunity-cost computations are automatic or deliberative is unclear. Second, the role of individual differences in biasing opportunity-cost computations needs elucidating. Third, in the absence of tasks, task persistence will be indefinite, which seems unfeasible, so perhaps integration with a limited-resource account is necessary

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