Abstract
The epoch of changes is characterized as an epoch of structural changes in society and education is a process of getting realized independence in exploring the space and time in his life. In the center is a mechanism of influence of social changes in the quality of system of education as a system phenomen. The basicelements of educational system are educational, productional and leisure activity. The characteristic feature of out present life is the accordance of rational and irrational in our life. The Internet PR, advertising influences on the strengthening of irrational in the life of society Rational beginning in limited by productive sphere. Changes in the content and methods of education at school and high educational establishments leads to the shortening of reflexive knowledge as a result we see the descries of degree of self-dependance of students, workers and citizens’. Russia is in need of the development of new educational strategies.