The problem with a narrow - minded interpretation of CSR: Why CSR has nothing to do with philanthropy

In recent years, the responsibility of corporations has been widely discussed. However, there is no general agreement as regards what CSR is exactly. Due to the indefinite nature of CSR, the term actually embraces several ideas and different contents. A very widespread understanding of CSR defines the subject as (strategic) corporate philanthropy, including operations such as corporate giving, corporate volunteering, corporate foundations, etc. The philanthropic approach to CSR implies that corporations must take responsibility beyond their core business activities. This article argues that a philanthropic approach to CSR is problematic. Moreover, such a conceptualisation strengthens the perception that making Profits is immoral; therefore, it endangers the basis of corporations' license-to-operate in the long run
Keywords Corporate social responsibility, license-to-operate, corporate philanthropy, business and society, corporate Profits 1
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Social Accountability and Corporate Greenwashing.William S. Laufer - 2003 - Journal of Business Ethics 43 (3):253 - 261.

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