Snow Brand Milk Products (C)

Journal of Business Ethics Education 7:125-127 (2010)
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Abstract

In the C case, the turnaround at SBM has been effected. Most significant is the company’s realization that it exists to serve the consumer and, through that service, the broader society. This brief case outlines the successes Hiwasa pushed SBM management to accomplish and introduces the challenges the company faced in 2009: primarily, continuing to build its corporate social responsibility approach and addressing environmental and social issues.

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Daryl Koehn
DePaul University

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