Abstract

The paper discusses Edmund Husserl’s threefold pictorial experience and the threefold aesthetic experience of pictures accordingly. It aims to show what the advantages are of the threefold account of pictorial experience, in contrast to the twofold account, to explain aesthetic experience. More specifically, it explains the role of the image object’s fold in aesthetic experience. The paper is divided into three parts. The first part explains and defends Husserl’s theory of threefold pictorial experience, which is an experience of seeing-in or, in Husserl’s terminology, image consciousness. A comparison will be made with other seeing-in theories, especially with Bence Nanay’s threefold account of picture perception. The second part explains the relationship between the second and the third fold, namely the resemblance and difference between the image object and the image subject. The focus is on explaining the terms of analogizing and non-analogizing moments of the image object. The third part of the paper discusses Husserl’s theory of the threefold aesthetic experience of pictures. It will be shown that aesthetic attitude is turned toward the how of representation, instead of the what of representation. Also, a comparison between Husserl and Richard Wollheim’s theories of representation is made. More specifically, the paper will show that Richard Wollheim’s different hows of representation are similar to Husserl’s view on analogizing and non-analogizing moments of the image object.