Journal of Business Ethics 7 (12):907-915 (1988)
This article outlines an approach for implementing business ethics. A company should both organize for ethical business policies and execute them. The organizational dimension refers to structural components including codes of ethics, conferences and training programs and an ethical audit. The corporate culture must support these structural elements with top management playing a central role in implementing ethics. The execution of ethical business policies includes implementation responsibilities and tasks. These responsibilities are leadership in ethics, delegation, communication and motivation of the company's ethical position to employees. Execution tasks are delineated for the marketing function. Although many company examples are provided, a program in place at McDonnell Douglas is highlighted as a model of ethics implementation.
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Citations of this work BETA
The Effectiveness of Business Codes: A Critical Examination of Existing Studies and the Development of an Integrated Research Model. [REVIEW]Muel Kaptein & Mark S. Schwartz - 2007 - Journal of Business Ethics 77 (2):111 - 127.
From Inaction to External Whistleblowing: The Influence of the Ethical Culture of Organizations on Employee Responses to Observed Wrongdoing. [REVIEW]Muel Kaptein - 2011 - Journal of Business Ethics 98 (3):513 - 530.
Toward Effective Codes: Testing the Relationship with Unethical Behavior. [REVIEW]Muel Kaptein - 2011 - Journal of Business Ethics 99 (2):233 - 251.
Determinants of the Effectiveness of Corporate Codes of Ethics: An Empirical Study. [REVIEW]Jang B. Singh - 2011 - Journal of Business Ethics 101 (3):385-395.
Effective Corporate Codes of Ethics: Perceptions of Code Users.Mark S. Schwartz - 2004 - Journal of Business Ethics 55 (4):321-341.
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