Stakeholder engagement by South African businesses: Identification and prioritization of stakeholders

Jackson Mwangi
California State University, Bakersfield
The term "stakeholder engagement" has gained increasing prominence over the last few years. This prominence is fueled by a range of issues such as an increased dissatisfaction with business's focus on stockholder/shareholder interests and the demands for greater transparency from business following major business scandals. A perceived response to this issue in South Africa has been the inclusion of guidelines on stakeholder engagement in the King II Report on Corporate Governance. Despite this growing interest, there has not been clarity on how companies engage with their stakeholders and specifically with how they identify and prioritize their stakeholders. The study sought to establish the reporting practices of South African business in relation to stakeholder identification and prioritization through a content analysis of their annual reports. The findings are discussed and recommendations on the two aspects of stakeholder engagement presented
Keywords Business ethics, stakeholder engagement, stakeholder identification, stakeholder prioritization, managing stakeholders, stakeholders, stakeholder engagement
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