Subjectivity is essential to consciousness. But though subjectivity is necessary for consciousness it is not sufficient. In part one I derive a distinction between conscious awareness and unconscious subjectivity from a critique of Block’s (1995) distinction between access and phenomenal consciousness. In part two I contrast two historically influential models of unconscious thought: cognitive and psychoanalytic. The widely held cognitive model does not cover, as it should, the class of "for me" mental states that remain unconscious. In particular, personalist approaches to emotion require a theory of unconscious subjectivity to handle the case of unconscious emotion.