The Impact of Incomplete Faces of Spokes-Characters in Mobile Application Icon Designs on Brand Evaluations

, , , &
Frontiers in Psychology 11 (2020)
  Copy   BIBTEX

Abstract

This article has no associated abstract. (fix it)

Categories

Keywords

Reprint years

DOI

10.3389/fpsyg.2020.01495

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 91,435

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

My notes

Similar books and articles

Endorsing children’s appetite for healthy foods: Celebrity versus non-celebrity spokes-characters.Heidi Vandebosch & Tim Smits - 2012 - Communications 37 (4):371-391.
How Does Brand Age Influence Consumer Attitudes Toward a Firm’s Unethical Behavior?Melissa Cinelli, Saim Kashmiri & Chi Zhang - 2019 - Journal of Business Ethics 158 (3):699-711.
The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect.Caspar Krampe, Nadine Ruth Gier & Peter Kenning - 2018 - Frontiers in Human Neuroscience 12.
Clinical bioethics integration, sustainability, and accountability: the Hub and Spokes Strategy.S. MacRae - 2005 - Journal of Medical Ethics 31 (5):256-261.
CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality. [REVIEW]Hongwei He & Yan Li - 2011 - Journal of Business Ethics 100 (4):673 - 688.
Is Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility.Siv Skard & Helge Thorbjørnsen - 2014 - Journal of Business Ethics 124 (1):149-160.
Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand.Shikun Zhang, Michael Yao-Ping Peng, Yaoping Peng, Yuan Zhang, Guoying Ren & Chun-Chun Chen - 2020 - Frontiers in Psychology 11.
Corrigendum: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand.Shikun Zhang, Michael Yao-Ping Peng, Yaoping Peng, Yuan Zhang, Guoying Ren & Chun-Chun Chen - 2020 - Frontiers in Psychology 11.
Mixed matters: fluency impacts trust ratings when faces range on valence but not on motivational implications.Michal Olszanowski, Olga Katarzyna Kaminska & Piotr Winkielman - 2017 - Cognition and Emotion 32 (5):1032-1051.
The effects of brand placement disclosures on skepticism and brand memory.Sophie C. Boerman, Karolina Tutaj & Eva A. van Reijmersdal - 2013 - Communications 38 (2):127-146.
The Semantic Analysis of Icon.M. Piravivanak - 2012 - Metaphysics (University of Isfahan) 3 (11):49-58.
Linking Platforms, Practices, and Developer Ethics: Levers for Privacy Discourse in Mobile Application Development.Katie Shilton & Daniel Greene - 2019 - Journal of Business Ethics 155 (1):131-146.
Identification with characters and narrative persuasion through fictional feature films.Juan-José Igartua - 2010 - Communications 35 (4):347-373.
The concept of social media icons.E. Bataeva - 2012 - Epistemological studies in Philosophy, Social and Political Sciences 2 (22):301-306.
Incomplete Descriptions, Incomplete Quantified Expressions (Part of the dissertation portfolio Modality, Names and Descriptions).Zsófia Zvolenszky - 2007 - Dissertation, New York University

Analytics

Added to PP
2020-07-31

Downloads
9 (#1,239,121)

6 months
7 (#417,242)

Historical graph of downloads
How can I increase my downloads?

Citations of this work

No citations found.

Add more citations

References found in this work

Metaphors we live by.George Lakoff & Mark Johnson - 1980 - Chicago: University of Chicago Press. Edited by Mark Johnson.
Playing.[author unknown] - 2010
Laws of organization in perceptual forms.Max Wertheimer - 1923 - Psycologische Forschung 4:301-350.

View all 8 references / Add more references