Abstract
According to Fitting Attitude theorists, for something to possess a certain value it is necessary and sufficient that it be fitting to take a certain attitude to the bearer of that value. This seems obvious for thick evaluative attributes, but less obvious for thin evaluative attributes. This chapter argues that the fitting response to the thin evaluative attributes of states is desire. The good is what it is fitting to desire, the bad what it is fitting to be averse to, and the better what it is fitting to prefer. For the FA schema to survive the challenges of “wrong kinds of reasons” and “solitary goods,” the fitting response to the goodness of a state has to be a non-factive, non-doxastic representation of the state as good. That desires and preferences are non-doxastic value appearances is independently attractive; this is the simplest hypothesis compatible with the Fitting Attitude approach.