Abstract

he field of linguistics has exported a number of big ideas to the world. They include the evolution of languages as an inspiration to Darwin for the evolution of species; the analysis of contrasting sounds as an inspiration for structuralism in literary theory and anthropology; the Whorfian hypothesis that language shapes thought; and Chomsky's theory of deep structure and universal grammar. Even by these standards, George Lakoff's theory of conceptual metaphor is a lollapalooza. If Lakoff is right, his theory can do everything from overturning millennia of misguided thinking in the Western intellectual tradition to putting a Democrat in the White House.