Abstract

Development is concerned with the fulfillment of people's needs and wants. Most governments, corporations and international organizations use an economic model of development to make decisions about the fulfillment of people's needs and wants. As world problems mount in severity and the carrying capacity of the earth is approached, the costs, consequences and dangers of using the economic model of development are great. A new model of development is required to tackle problems as difficult and demanding as the environmental crisis, rapid consumption of the world's renewable and non?renewable resources, the gap between rich and poor nations and rich and poor people, and the potential collapse of the global eco?system. The model that is proposed is the cultural model of development. Based on a holistic and equitable rather than dualistic and partisan approach to development, the cultural model makes it possible to take the natural environment fully and forcefully into account in all developmental planning and decision?making, as well as to focus attention on the whole rather than a part of the whole. This necessitates new understandings and measurements of production, productivity, living standards and indicators of developmental performance. It also necessitates significant changes in the policies and practices of international organizations, governments, corporations and citizens