Theory, Culture and Society 28 (1):81-102 (2011)

Abstract
This article attempts to rehabilitate the concept of fetishism and to contribute to the debate on the social role of objects as well as to fashion theory. Extrapolating from Michel Serres’ theory of the quasi-objects, I distinguish two phenomenologies possessing almost opposite characteristics. These two phenomenologies are, so I argue, essential to quasi-object theory, yet largely ignored by Serres’ sociological interpreters. They correspond with the two different theories of fetishism found in Marx and Durkheim, respectively. In the second half of the article, I introduce the fashion object as a unique opportunity for studying the interchange between these two forms of fetishism and their respective phenomenologies. Finally, returning to Serres, I briefly consider the theoretical consequences of introducing the fashion object as a quasi-object.
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DOI 10.1177/0263276410374632
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References found in this work BETA

Die Kunst der Gesellschaft.Niklas Luhmann - 1996 - European Journal of Philosophy 4 (3).
Les Formes Elementaires de la Vie Religieuse.Irving King - 1913 - Philosophical Review 22 (4):431.

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Citations of this work BETA

Reification and Fetishism: Processes of Transformation.Sónia Silva - 2013 - Theory, Culture and Society 30 (1):79-98.
Serres and Foundations.Turo-Kimmo Lehtonen - 2020 - Theory, Culture and Society 37 (3):3-22.

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