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  1. Encoding variability: Tests of the Martin hypothesis.Robert F. Williams & Benton J. Underwood - 1970 - Journal of Experimental Psychology 86 (2):317.
  • Mental imagery in associative learning and memory.Allan Paivio - 1969 - Psychological Review 76 (3):241-263.
  • Concreteness, imagery, and meaningfulness values for 925 nouns.Allan Paivio, John C. Yuille & Stephen A. Madigan - 1968 - Journal of Experimental Psychology 76 (1p2):1.
  • Stimulus meaningfulness and paired-associate transfer: An encoding variability hypothesis.Edwin Martin - 1968 - Psychological Review 75 (5):421-441.