As early-career neuroethicists, we come to the field of neuroethics at a unique moment: we are well-situated to consider nearly two decades of neuroethics scholarship and identify challenges that have persisted across time. But we are also looking squarely ahead, embarking on the next generation of exciting and productive neuroethics scholarship. In this article, we both reflect backwards and turn our gaze forward. First, we highlight criticisms of neuroethics, both from scholars within the field and outside it, that have focused (...) on speculation and lack of skepticism; the dearth of consideration of broader social issues such as justice and equality, both with regard to who speaks for neuroethics as a field and who benefits from its recommendations and findings; and the insufficient focus on the practical impact of our ethical work. Second, we embrace the concept of “translational neuroethics” to outline a vision for neuroethics that is integrated, inclusive, and impactful. Integration can help us identify more pertinent, real-world issues, and move away from speculation; inclusivity can help ensure that the questions we attend to are not merely relevant to a single subgroup but aim toward just distribution of benefits; and impact can help us think beyond guidelines and recommendations to focus on implementation. Our goal is for this call to action to help shape neuroethics into a discipline that develops rigorous research agendas through relationships with interdisciplinary partners, that is broadly inclusive and attends to issues beyond novel neurotechnologies, and that is devoted to the translation of scholarship into practice. (shrink)

Aicardi et al. look to neuroscience to mitigate the limitations of current robotics technology. They propose that robotics technology guided by neuroscience has the capacity to create intelligent robots that function with awareness and capacity for abstraction and reasoning. As neurorobotics extends the capability of robotics technology, it introduces new social and ethical concerns, in particular co-opting civilian applications for military use, conflicts between industry and the academy, and data security. However, here we argue that empirical evidence has shown that (...) human cognition is faulty; therefore there is not a clear motivation to build intelligent robots on a human model; representation of meaning in the brain is not well-understood; therefore neuro-robotics is limited; and to the extent that intelligent robots become a reality, the ethics of robot rights will be of central concern. (shrink)

The increasing use of information and communication technologies (ICT) to help facilitate neuroscience adds a new level of complexity to the question of how ethical issues of such research can be identified and addressed. Current research ethics practice, based on ethics reviews by institutional review boards (IRB) and underpinned by ethical principalism, has been widely criticised and even called ‘imperialist’. In this paper, we develop an alternative way of approaching ethics in neuro-ICT research, based on discourse ethics, which implements responsible (...) research and innovation through dialogues. We draw on our work in Ethics Support, using the Human Brain Project as empirical evidence of the viability of this approach. (shrink)

One of the new topics that has attracted the attention of researchers in recent years is neuro-marketing. The purpose of the present study is to achieve an insight into the progress of studies on neuro-marketing through review of scientific articles in this field with methodology text-mining. A total of 394 articles were selected between 2005 and 2017 using the search for “neuro-marketing” in valid databases. By reviewing the title, abstract, and keywords at various stages of screening, the researchers selected 311 (...) articles related to the neuro-marketing topic in order to carry out the text mining process. Then, pre-processing of data was performed and using cluster analysis, 6 optimal clusters were obtained according to Davis Bouldin index. Using the multi-attribute decision-making technique, the most important roots were ranked in each cluster. The results showed that interest in research on neuro-marketing has increased in recent years and clusters created around topics such as marketing strategies, advertising and video ads, ethical issues, advertising message components, neuroscience in marketing, economics and consumer behavior, and decision making and brand selection. The study shows that the researchers’ attention is moving from the concepts and principles of the use of neuroscience in marketing, economics and consumer behavior to design and develop marketing strategies using neuroscience. (shrink)

The recently published BRAIN 2.0 Neuroethics Report offers a very helpful overview of the possible ethical, social, philosophical, and legal issues raised by neuroscience in the context of BRAIN’s research priorities thus contributing to the attempt to develop ethically sound neuroscience. In this article, we turn to a running theme of the document: the need for an ethical framework for the BRAIN Initiative and for further integration of neuroethics and neuroscience. We assess some of the issues raised and provide an (...) explanation of how we have addressed them in the Human Brain Project. We offer our experience in the HBP as a potential contribution to the international debate about neuroethics in the big brain initiatives. Our hope is that among other things, the type of exchange proposed by this AJOB special issue will prove productive in further identifying and discussing the issues and in inspiring appropriate solutions. (shrink)

Progress in neuroscience – notably, on the dynamic functions of neural networks – has deepened our understanding of decision‐making, acquisition of character and temperament, and the development of moral dispositions. The evolution of our cerebral architecture is both genetic and epigenetic: the nervous system develops in continuous interaction with the immediate physical and socio‐cultural environments. Each individual has a unique cerebral identity even in the relative absence of genetic distinction, and the development of this identity is strongly influenced by social (...) and cultural environments leaving major traces in the connectivity of the brain. This interaction introduces important elements of variability and plasticity. Synaptic epigenetic theories of cultural and social imprinting on our brain architecture suggest the possibility that we can be “epigenetically proactive” and adapt our social structures, in both the short and the long term, to benefit and constructively interact with the ever‐developing neuronal architecture of our brains. Epigenetic proaction can be described as a way to socially steer evolution by influencing the cultural imprints to be stored in our brains. The purpose of this article is to present, in a historical and ideological light, the idea that we may culturally shape the developing brain, and discuss some key risks and benefits of this endeavour. The article is a contribution to neuroethics. (shrink)