Abstract

This study presents the particular discursive strategies used by some Arabic newspapers to serve the Islamist fundamentalists’ goals and strengthen their hegemonic ideology in the Middle East. It also describes the move to create and sustain a new wave of Occidentalism, the doctrine of negatively representing the West, a counterpart to Edward Said’s Orientalism, the doctrine of negatively representing the East. Occidentalism is a retaliatory ideological strategy that rebuffs hegemonic Western ideas; it is used by some chauvinistic Arabs trying to create a distorted image of the West in the minds of Middle Easterners. In this paper, I will investigate the negative side of the concept of Occidentalism, as exploited by today’s fanatics in their justification for attacking the West. Some Arabic newspapers contribute to fanaticism through antagonistic rhetoric that glorifies Pan-Arab brotherhood, chauvinistic Arab nationalism, and martyrdom. By glorifying these demagogic mottoes, such newspapers create an ideological polarisation against the West, in that they try to win their readers’ sympathy, control their emotions, and deepen their nostalgic feelings for the great Arab past.