Reconnecting Marketing to Markets

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Oxford University Press (2010)
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Abstract

This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel ...

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0199578079   9780199578061   0199578060   9780199578078
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Chapters

How performance metrics help shape markets.Frank Azimont & Luis Araujo
Marketing as an art and science of market framing: Commentary.Michel Callon
Reconnecting marketing to 'market-things': How grocery equipment drove modern consumption (Progressive Grocer, 1929-1959).Franck Cochoy
Product tastes, consumer tastes: The plurality of qualification in product development and marketing activities.Sophie Dubuisson-Quellier
The unexpected effects of gas market liberalisation: inherited devices and new practices.Thomas Reverdy

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