Journal of Business Ethics (forthcoming)
|Abstract||Leading a corporation through a crisis requires rational decision making guided by an ethical approach (Snyder et al., Journal of Business Ethics, 63, 2006 , 371). Three such approaches are virtue ethics (Seeger and Ulmer, Journal of Business Ethics, 31, 2001 , 369), an ethic of justice, and an ethic of care (Simola, Journal of Business Ethics, 46, 2003 , 351). In this article, I consider the effectiveness of these approaches for leading a corporation after a crisis. The standard I use is drawn from recent studies that examine how people tend to react to corporate unintentional harms. I conclude from these studies that an ethic of care approach is most effective for managing corporate crises when it comes to stakeholder concerns. I conclude the article with strategies for managing a crisis using an ethic of care|
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