Towards the End of the Designer Fallacy: How the Internet Empowers Designers over Users

Philosophy and Technology 36 (2):1-16 (2023)
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Abstract

Multistability—the plurality of meanings of technological artifacts—is an emancipatory phenomenon insofar as it allows the user to freely appropriate the object according to his or her interests, even against the will of the designer. The objective of this article is to show how the trend to connect physical and digital artifacts to the Internet poses a danger to the freedom that there is in multistability. By reducing the traditional separation between the artifact and the designer, the connection of the artifact to the Internet allows the designer to continually modify the software that governs or constitutes it, which involves a relative loss of power for the user to determine its meaning. This change, in favor of the designer in the correlation of power among the actors—designer, artifact, and user—from whose interplay the meaning of artifacts arises, favors concentric stabilities and hinders eccentric ones with respect to the will of the designer. Thus, we should rethink the truth value of the designer fallacy, that is, the claim that the meaning of artifacts is determined only by the designer. From a political point of view, the remote control of artifacts and their multistability is an effective pedagogical tool to educate human beings in a time in which texts, according to Sloterdijk, no longer serve this function.

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