Abstract

Today, no (premium brand) business-to-consumer company dares to claim that it is not sustainable. However, this has caused the term “sustainability” to become somewhat eroded. Therefore, it is relevant to re-examine what sustainability exactly means and what it implies. In this article, we will begin by defining sustainability, after which we will examine its ethical and philosophical implications. We will explore the importance of the intrinsic value of nature and the relationship between justice and sustainability. We will claim that sustainability presupposes a unique type of justice, which includes an obligation to future generations. Additionally, a more comprehensive definition of sustainability must consider how ecological costs and benefits distributed.