From "Does it work?" to "What is 'it'?": Implications for Voodoo, Psychotherapy, Pop-Psychology, Regular, and Alternative Medicine

Perspectives in Biology and Medicine 56 (2):274-288 (2013)
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Abstract

Historically, "Healing Methods" (HMS) have not been based on rational theories. Of the thousands of HMs that have arisen over the ages, only a small number survive today, drawing their power and longevity mostly from their superior ability to act as a placebo within the context of modern-day culture, rather than through any other mode of action.When it comes to HMs, Western scientific culture has not yet evolved beyond a pre-scientific stage (Fancher 1995). A scientific analysis of the part played by practitioner/subject empathy and other emotional influences within the healing situation is needed. Furthermore, the question "Does 'it'work?" should be reformulated as "Is 'it' an effective placebo?"Once one accepts ..

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